Companies often pursue the creation of new products, tools for staff, or processes based upon an internal view of what they think their customers will desire and their employees will find useful to do their jobs. Frequently, the results of these efforts do not live up to expectations. To more accurately ensure customer satisfaction, it is necessary to understand your customer’s and your employee’s underlying needs and daily workflows. Uncovering these insights can lead to best-in-class solutions varying from developing new services to building and improving processes. YurPath Solutions assists companies, in a B2B environment, to unearth customer and employee insights and to develop the appropriate processes that lead to an improved customer experience and helps employees better do their jobs, ultimately resulting in increased revenue.